McWriters

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain
This is one of my favorite quotes from Mark [...]

Recently, House Speaker Nancy Pelosi suggested that five hundred million people in the United States are losing their jobs every month in order to emotionally pitch the stimulus bill. Those are some astounding numbers, considering that there are only three hundred three million Americans.
Of course, she meant to say five hundred thousand per month. [...]

Lyndon B. Johnson was certainly not a copywriter. He also wasn’t one of my favorite presidents either. However, he is responsible for a statement that I think would be a great mantra for a copywriter who desires to always create great, relevant, to the point content.

“What convinces is conviction. Believe in the argument you’re advancing. [...]