Lyndon B. Johnson was certainly not a copywriter. He also wasn’t one of my favorite presidents either. However, he is responsible for a statement that I think would be a great mantra for a copywriter who desires to always create great, relevant, to the point content.
“What convinces is conviction. Believe in the argument you’re advancing. If you don’t, you’re as good as dead. The other person will sense that something isn’t there, and no chain of reasoning, no matter how logical or elegant or brilliant, will win your case for you.”
– Lyndon B. Johnson
While the quote does not directly discuss writing, it does relate well the concept behind any form of writing. If you’re going to write for customers, you better be good at accurately conveying their message!
English is a quirky language. However, it often lends itself to interesting discoveries because of the diversity it contains. While I was in college, I took a course entitled, “The History of the English Language.” Yes, on the surface it may sound dull and boring but it was really quite the opposite. I enjoyed learning about our words. Etymology (the study of words and their origins) is really interesting at times. Plus, it gives you lots of good conversation material when you’re with your friends!
Have you ever wondered why we say some of the words and phrases used in modern English? Occasionally I want to feature a word or words that, at times, make us stop and wonder why we say them. I have a lengthy list of words that I can pull from over time and post here. However, I’d like to see if anyone has a certain word or phrase that they would like to offer up for consideration. Let me know!
